CAMPAIGN CONDUCTOR

How do you make the message of Total Defence strike a chord with Singaporeans? 

Tell the stories of ordinary Singaporeans - the likes of taxi drivers, national servicemen and nurses - who have contributed to nation-building.

This was the idea which Pamela and the Nexus team came up with. Earlier this year, they helped to put up Singapore's biggest Total Defence (TD) campaign to date, marking 30 years of TD. Even though she had to work on most weekends to run the series of events and media outreach, she had no complaints.

It's very fulfilling to see (such a large-scale) project unfold from scratch," said the 29-year-old.

She started her career with the Republic of Singapore Air Force as a human resource executive in 2008, before joining the Defence Ministry's Public Affairs Directorate as a media relations officer three years later. She then made the move to Nexus in 2013.

Even when she is away from work, Pamela puts her creativity to good use. She often organises cookout with her friends, like a recent "shell"-themed session which saw them cooking dishes such as crab cake and clam aglio olio.